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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

• Sales Rank: #3497336 in Books
• Brand: Brand: SAGE Publications Ltd
• Published on: 2006-05-24
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x .55" w x 6.69" l, .89 pounds
• Binding: Paperback
• 240 pages

Features

• Used Book in Good Condition

Review
"The volume provides an exhaustive study of the subject at hand,�written in a very scholarly fashion." (S. D. Clark 2006-11-27)

About the Author
Dr. Johanna K. Moisander is Professor of Corporate Communication at Aalto University School of Business, Department of Communication. Her research interests center on cultural and practice-based approaches to management and organization studies and consumer culture theory. At the moment, her empirical research focuses on media convergence and strategic change in the media industry.

I received my Ph.D. from the Aalto University School of Economics in 2004. Since 2005, I have acted as a marketing professor at the University of Lapland. Moreover, I have 10 years of business experience within creative knowledge industries. My research interests center, firstly, on cultural and critical approaches to consumption, marketing and tourism. Drawing upon practice-based approaches, anthropology, cultural studies, feminist studies and semiotics, I have explored topics such as body and gender, service work, knowing, sensing, and weather. Secondly, my research interests center on the development of qualitative research methodologies (ethnographies, focus groups, interviews, projective techniques, narratives). My most recent research project investigates sleep as a social practice in the context of tourism, consumer culture and media-intensive economy. The other recent project is concerned with the role of all the senses in the meaning-making processes of consumer culture and business organizations, moving thereby beyond the visual gaze.

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[W916.Ebook] Free PDF Gemstones and Their Origins, by P.C. Keller

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Each gem deposit-whether of primary origin in the parent rocks; or secondary as alluvial placers in valley floors, river gravels, or the sand of oceanic shelves� presents an eloquent chronicle of the Earth's life story. It reveals to the expert the prodigious processes which formed the present crust of our planet, of which this volume discloses a small but exciting detail. The materials of the Earth's crust are the rocks. In this book, the author expounds on how they were formed, why they altered, why they became the cradles of precious gemstones, how they are categorized, and how they are now exploited by man. What initiates the growth of gemstones? How do they crystallize? Why do gemstones of the same species, originating from different sources, vary? What causes the occurrence of varieties? Why do diamonds, unlike other precious stones, occur not near the Earth's surface in its crust, but deep down beneath it in the upper mantle? These are only a few of the entrancing subjects discussed in this enlightening volume. The reader learns that the Earth is surprisingly alive and altering constantly-sometimes through slow and equable changes and at times by violent and tremendous cataclysms, events from which gemstones issue.

• Sales Rank: #2818107 in Books
• Published on: 1990-02-28
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 9.00" w x .50" l, .0 pounds
• Binding: Hardcover
• 144 pages

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[Q427.Ebook] Download High-Speed Networks TCP/IP and ATM Design Principles, by William Stallings

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Bestselling author William Stallings presents comprehensive, up-to-date coverage of TCP performance design issues. A high-level overview of cutting-edge network and Intranet design, this book focuses on high-speed technologies like routing for multimedia, how to manage traffic flow, and compression techniques for maximizing throughout.

• Sales Rank: #661810 in Books
• Published on: 1998-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 7.50" w x 1.00" l,
• Binding: Hardcover
• 576 pages

From the Back Cover
High Speed Networks: TCP/IP and ATM Design presents integrated, up-to-date coverage of key issues in high-speed TCP/IP and ATM network design. Surveys developments in high-speed networks to provide a solid grasp of technical design issues related to carrying large volumes of traffic with differing quality-of-service requirements at very high data rates. Covering basic technology as well as new traffic control standards for the asynchronous transfer mode (ATM) in WANs and LANs, this book presents a range of related topics. Among these are: next-generation Internet technology; high-speed (100 Mbps) and Gigabit Ethernet; TCP performance design issues; unicast and multicast routing; and compression. Also covers self-similar traffic with an explanation of the mathematics behind it for the first time in any book. In addition, it presents math essential for understanding the issues of high-speed network performance and design. There is a web page (shore/~ws/HsNet.html) for the book. An essential reference for any professional designing or maintaining high-speed computer networks.

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3 of 3 people found the following review helpful.
A serious book!!
By Jose Miguel Guzman
Fortunately, this is not the typical High Speed Newtworks book. Unlike most authors, Stallings goes as deep as required. Beginning with descriptions for ATM and high speed LANs, the book explain how to modelate and estimate the actual network performance, by using statistics models. (An overview of probability and stochastic processes is included).
The mechanisms for improve the network performance (as different queueing strategies), and managing network congestion are explained.
Some IP related topics (routinng protocols, RSVP, Multicast)are also included.
Part 7 (optional for most readers) is concerned with compression and information theory (JPEG and MPEG algorithms are explained).
As you see, a serious book, not a "bubbleware" book.

2 of 2 people found the following review helpful.
BAD book
By A Customer
if u want to study high speed networking then please dont buy this book and waste your money. there are many other books which cover the same areas in equal detail. this book will not only confuse you but it will also muddle the existing concepts that u had in mind... stallings is a good writer.. he has written good books in the past.. but this time he has not come up to the level which is expected from him.

2 of 2 people found the following review helpful.
Good mathematical analysis
By ashish
This is a copy from the famous book of Stallings "data and computer networks".
Even the diagrams are the same, but this book does have a tremendous amoubt of numerical computations, so you can satisfy the mathematicians in you. Now that I have had a course in data communication where the other book I mentioned above was used, I understand this book.
This book is definitly not to be the 1st book on datacom, definitely the 2nd. This is an extremely boring book though, it does not invite you to read it, even though it has some very interesting topics in it.

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• Sales Rank: #2945239 in Books
• Published on: 2007
• Original language: English
• Dimensions: 6.65" h x 4.17" w x 1.13" l, .45 pounds
• Binding: Paperback
• 419 pages

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0 of 0 people found the following review helpful.
Five Stars
By John W. Spencer III
loved it

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